I am Gabriel, a freelance Strategic Product Designer
I am Gabriel, a freelance Strategic Product Designer
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Strategic Product Designer with 10 years across startups and scale-ups, working beyond traditional design boundaries, shaping product strategy, operations, delivering end-to-end UX/UI with AI fluency. Experienced across B2B SaaS, energy, food tech and AgTech, with a track record of partnering with founders and senior product leaders to turn complex, ambiguous problems into shippable, scalable products.
Have an idea or project in mind, or just want to hear more about what I can offer?
Have an idea or project in mind, or just want to hear more about what I can offer?
Work Experience
Work Experience
Partnering with Zest's founding team to turn food waste consultancy work into a coherent digital product. Leading at the intersection of product-market fit, strategy, and UX/UI design to build a scalable platform for food manufacturers from 0–1.
Working across strategy, discovery and UX/UI design, partnering with Wattstor's Head of Product (now CPO) to turn commercial strategy into shippable product capability for Podium, Wattstor's energy management platform for commercial and industrial clients.
Designed and implemented an AI-powered automation pipeline to replace a slow, manual process of reading and translating complex agricultural funding information into structured, platform-ready data.
Working with the Head of Product to prioritise, develop, and implement strategic product solutions, establishing and leading the end-to-end discovery and design processes, and supporting product managers and software engineers to deliver product solutions following modern product principles.
Visiting Tutor, Royal College of Art, Imperial College (Mar - Aug 2024)
Visiting Tutor, Royal College of Art, Imperial College (Mar - Aug 2024)
Visiting Tutor for the the MA/ MSc Global Innovation Design (GID) programme, a double Master’s programme that is run jointly with the Royal College of Art and Imperial College London
Start-up Mentor (2022- present, multiple)
Start-up Mentor (2022- present, multiple)
Mentoring a range of sustainable startups on early stage idea development and using design methodologies to improve product and business development.
Co-founder of VC-backed AgTech startup, leading all design across hardware, SaaS and SMS products serving smallholder farming organisations across East Africa, Latin America and Southeast Asia.
Industrial Designer (2011-14, multiple)
Industrial Designer (2011-14, multiple)
Designer and model-maker at three London Design Studios working on aircraft interiors, modular furniture, interior design, kitchen appliances; and as CAD specialist at German lighting company Sattler Lighting.
Education
Education
MSc, MA - Global Innovation Design
MSc, MA - Global Innovation Design
Masters programme with focus on design, engineering, technology and business and emphasis on internationally oriented design and innovation, including two terms at partner institutions abroad at Keio University and Pratt Institute.
2015 Keio University, Tokyo
Focus on information media, business management techniques, storytelling methods and policy design.
2014 Pratt Institute, New York City
Exposure to more traditional product design approach with emphasis on model making and aesthetic principles and system design
Foundations in product design and graphic design with an applied ‘form follows function’ approach, including a semester abroad at Hongik University in Seoul, South Korea.
2012 Hongik University, Seoul
Immersive experience in designing for cultural and societal differences, user behaviour and future urban living.
Recognition
Recognition
Exhibition Kosmos Kaffee
Exhibition Kosmos Kaffee
Of the NEXO IoT weather station in the world's largest museum of science & technology in Munich
German Federal Eco Design Award
German Federal Eco Design Award
For the innovative and sustainable redesign of an inkjet printer
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